Balance Skin + Wellness Advanced Aesthetics

Privacy Policy

Effective Date: April 24, 2026 (updated)

Balance Skin + Wellness Advanced Aesthetics (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, book services, or interact with us online.

1. Information We Collect

We may collect the following types of information:

Personal Information You Provide

We may collect personal information when you:

Fill out a contact form
Request or book a consultation or service
Subscribe to emails, promotions, or updates
Make a purchase through our website

This may include:

Name
Email address
Phone number
Billing and shipping address
Any other information you voluntarily provide

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type and device information
Pages visited and time spent on the site
Referring website or search terms

We refer to this as Browsing Information, which helps us improve performance, user experience, and marketing effectiveness.

2. How We Use Your Information

We use your information to:

Respond to inquiries and client requests
Schedule and manage appointments
Process purchases and send confirmations
Communicate appointment reminders and service updates
Send marketing emails or promotions (if you opt in)
Improve our website, services, and client experience
Analyze traffic, behavior, and campaign performance
Prevent fraud and protect our business

3. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

Understand how visitors interact with our website
Improve functionality and performance
Support analytics and marketing efforts

You can adjust your browser settings to refuse cookies. Some features of the site may not function properly without them.

4. Third-Party Services

We use trusted third-party platforms to operate our business, including:

PracticeQ (appointment scheduling and client management)
MailerLite (email marketing and communication)
Google Analytics (website traffic and performance tracking)
WooCommerce (online store and transactions)
Payment processors (secure payment handling)
Communication systems (phone, SMS, voicemail platforms)

These providers only access information necessary to perform their services and are expected to protect your data.

5. Payments & Transactions

All payments are processed through secure third-party payment processors.

We do not store full credit card information on our servers.

Information related to purchases (such as billing and shipping details) is used to:

Complete transactions
Deliver products or services
Provide receipts and confirmations

6. How We Protect Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information and prevent unauthorized access, disclosure, or misuse.
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Marketing & Behavioral Advertising

We may use your information to provide relevant marketing, promotions, or advertisements.

Email campaigns
Retargeting ads (such as Google or social media platforms)

You can opt out of targeted advertising through:

Google Ads Settings
Facebook Ad Preferences
Digital Advertising Alliance (optout.aboutads.info)

8. How We Share Information

We do not sell your personal information.

We may share information:

With service providers (as listed above)
To comply with legal obligations (such as subpoenas or lawful requests)
To protect our rights, clients, or business
To prevent fraud or security issues

9. Data Retention

We retain your personal information only as long as necessary to:

Provide services
Comply with legal, tax, or regulatory requirements
Resolve disputes and enforce agreements

You may request deletion of your data at any time (see Section 10).

10. Communication & SMS Consent

By providing your phone number, you consent to receive:

Appointment reminders
Service-related updates
Promotional messages (only if you opt in)”

Message frequency may vary. Standard message and data rates may apply.

You may opt out at any time by:

Replying STOP to SMS messages
Contacting us directly

Phone calls and text communications may be monitored or recorded for quality assurance and training purposes.

11. Do Not Track Signals

Our website does not currently respond to ‘Do Not Track’ browser signals.

12. Your Privacy Rights

You have the right to:

Request access to your personal information
Request correction or updates
Request deletion of your data (where applicable)
Opt out of marketing communications at any time

To make a request, contact us using the information below.

Depending on your state of residence, you may have additional privacy rights under applicable laws.

13. Client & Health Information

If you become a client, certain health and treatment-related information may be collected as part of your care.

This information is handled with heightened confidentiality and in accordance with our Client Privacy Practices & Intake Policies, provided during your appointment process.

While we take reasonable steps to protect health-related information, our website and marketing systems may not be fully HIPAA-compliant. Sensitive medical information should be shared through secure intake forms or in-office only.